Michigan YMCA Leaders Conference

Wednesday, November 2, 2016
Lansing Center

Register

The one-day conference schedule is filled with an excellent Keynote Speaker, plus three rounds of Breakout Sessions and Networking opportunities.

The Day’s Schedule
8:00–8:45 am Registration Starts
8:45–9:00 am Opening Remarks
9:00–9:15 am Jorge Perez, Y-USA
9:30–10:15 am Network Groups
10:30–11:20 am Morning Breakout 1
11:20–11:30 am Break
11:30–12:20 am Morning Breakout 2
12:30–2:00 pm Lunch and Keynote Paul Saginaw
2:00–2:15 pm Break
2:15–3:05 pm Breakout 3
3:20–3:30 pm Closing Remarks and Raffles

Jorge Perez Senior VP of Programs & the Y Experience, YMCA of the USA

Jorge Perez oversees Y-USA’s work to strengthen core YMCA programming and help YMCAs deliver transformational experiences to all members and participants. His 28 years of experience in health and social development includes leadership positions at YMCAs in Dallas, Indianapolis, Cincinnati and Southwest Illinois. He also has been an active Y volunteer at the national level, serving on the Y-USA Board of Directors, guiding the Hispanic-Latino Leadership Network and instructing at the Multicultural Leadership Development Institute.

Download his Keynote Presentation

Paul Saginaw Co-Owner & Founding Partner, Zingerman’s

Paul Sagniaw

Paul Saginaw and Ari Weinzweig joined forces to found Zingerman’s Delicatessen. They opened the doors on March 15, 1982. All they wanted at that time was a great corned beef sandwich and an organization with soul.

Zingerman’s started as 1300 square feet of combined restaurant and specialty food retail space, run solely by Paul, Ari and two employees. The Zingerman’s Community of Businesses now has 22 partners, employs over 750 people and generates over $55 million in annual sales from ten separate businesses: Zingerman’s Delicatessen (including Zingerman’s Catering), Zingerman’s Mail Order, Zingerman’s Bakehouse, Zingerman’s Training Inc., Zingerman’s Coffee Company, Zingerman’s Roadhouse, Zingerman’s Creamery, Zingerman’s Candy Manufactory, Zingerman’s Cornman Farms, and a Korean restaurant that is scheduled to open in 2016.

Paul believes that he has been successful in spite of the fact that he has limited natural talent and abilities because he has always thought that the only real limits are those of vision.

His Community Activities Include:

  • Founder/ Food Gatherers (1988), current board VP
  • Past Board President – Washtenaw Housing Alliance (2000-2007)
  • Past Board President – NEW Center (2001-2008)
  • Board Member – Business Alliance for Local Living Economies
  • Michigan Environmental Council, President’s Advisory Board

Download his Keynote Presentation

This year, our breakout sessions will include information about fundraising best practices, nationwide programming changes, and great things happening at Y across Michigan. We'll also have a special set of breakout sessions for volunteers facilitated by Gigi Woodruff, the Senior Leadership Development Manager for the Training and Leadership Department at the YMCA of the USA.

Morning Breakout 1 10:30-11:20 am

Volunteers AM session 1 | Govenor's Room

Creating a Cause-Driven Board

Presented by: Gigi Woodruff Senior Leadership Development Manager, YMCA of the USA

About the Presenter

Gigi Woodruff currently serves as the Senior Leadership Development Manager for the Training and Leadership Department at the YMCA of the USA focusing her attention on executive and volunteer development initiatives. For the past eight years she served as a Leadership Consultant for the YMCA University where she consulted with YMCAs in Texas, Oklahoma, Arkansas and Louisiana to develop staff and volunteer competencies and effectiveness.

Programming AM session 1 | Room 203

Connecting your Y with Health Care Innovations

Presented by: Fran Talsma and Panel

During this panel discussion participants will learn about how to connect their Y to Michigan’s State Innovation Model, a $70 million grant from the U.S. Department of Health and Human Services to develop and test health care delivery models with community partners and stakeholders. The YUSA will join the Michigan Department of Health and Human Services to share ways local Ys can create linkages to this important work.

About the Presenters

Fran Talsma, Executive Director, State Alliance of Michigan YMCAs
Tom Curtis, Department Specialist, Michigan Department of Health and Human Services
Tim McNeil, Director of Clinical Integration YMCA of the USA
Suzi Montasir, Technical Advisor, Chronic Disease Prevention Programs, YMCA of the USA

Membership AM session 1 | Room 202

The Member Experience

Presented by: Cindy McDermott Vice President of Membership, YMCA of the USA

A Y’s health is often directly related to the strength of its membership service and delivery. This session will provide an update on Y-USA’s focus and direction on on-boarding members to increase engagement, retention and ensure members understand our cause. Local Ys will learn tactics they can begin to explore to track and implement an upgraded member experience. Come to the session with your 90-120 day retention numbers, if you have them available.

About the Presenter

Cindy McDermott joined YMCA of the USA as Vice President, Membership in January 2014. She leads the Y’s efforts in revitalizing membership to extend its reach, enrich engagement and increase retention. Cindy began part-time in the YMCA of Greater Hartford and spent 13 years at the YMCA of Greater Boston. She most recently served 10 years as the SVP Strategic Initiatives and Chief Operating Officer for the YMCA of Greater Providence.

Staff Enrichment AM session 1 | Room 102

Saving for a Great Retirement

Presented by: Ed Toole Senior Education & Training Specialist, YMCA Retirement Fund

Understanding how much you need to save NOW to be able to retire and how you can do it with help from the Fund.

About the Presenter

Ed joined the YMCA Retirement Fund as Senior Education & Training Specialist in June 2015. Prior to joining the Fund, Ed served over a decade in the YMCA movement, beginning his Y career as a branch executive director for the YMCA of Northwest North Carolina, then CEO of the Greater Holyoke YMCA in Massachusetts, and then as Y-USA Resource Director for Connecticut and Rhode Island YMCAs.

Operations AM session 1 | Room 204

The Latest in YMCA Facility Development and Design

Presented by: Rod Grozier President & CEO, Gro

About the Presenter

Rod Grozier is the lead of Gro Development which began in 2014. Previously was the lead in the Facility Development & Design department for Daxko. Over the past 18 years, Grozier has provided development and design consultation for several hundred community/recreation project developments, including parks and recreation facilities, YMCAs, college centers and JCC’s. These projects range from $0.5 million renovation projects to $40.0 million, multi-tenant centers. His focus and heritage in the not-for-profit sector positions him with a unique skill set that he applies in both his professional and volunteer capacities.

Management AM session 1 | Room 201

The Youth Development Leadership Companion

Presented by: Jorge Perez Senior Vice President of Core Programs and the Y Experience, YMCA of the USA

Y-USA in partnerships with local Ys have designed a set of Staff Development tools and resources grounded in the CAUSE-DRIVEN LEADERSHIP Competency Model. The tools and resources are grouped into three key areas: hire, onboard, and develop. The companion is intended to help you transform your youth development staff for more impactful youth work. This workshop will introduce you to the new tools.

About the Presenter

Jorge Perez oversees Y-USA’s work to strengthen core YMCA programming and help YMCAs deliver transformational experiences to all members and participants. His 28 years of experience in health and social development includes leadership positions at YMCAs in Dallas, Indianapolis, Cincinnati and Southwest Illinois. He also has been an active Y volunteer at the national level, serving on the Y-USA Board of Directors, guiding the Hispanic-Latino Leadership Network and instructing at the Multicultural Leadership Development Institute.

Youth Development YouTube Playlist

90 Second Crash Course

Principles of Youth Development 30 minute free course

Volunteers AM session 1 | Room 101

Why Creating a Fundraising Culture is So Hard!

Presented by: David Sternberg Founding Partner, Loring, Sternberg & Associates

It’s easier to fundraise when everyone is rowing in the same direction AND on the same boat! Often the issue boils down to three simple things…do you know them? Learn the underlying causes that prevent fundraising harmony (or as close as we can get) and how to address them.

About the Presenter

Dave Sternberg is a fundraising professional and trainer to organizations on fundraising, board development, and organizational strength. As a Partner of Loring, Sternberg, and Associations, he provides counsel to educational foundations, social service organizations, higher education, children’s groups, membership organizations, and others. He is a member of the faculty at The Center on Philanthropy at Indiana University’s Fund Raising School and a Governance Consultant for BoardSource. 

Leadership AM session 1 | Room 103

Intentional Organizational Culture based on Character

Presented by: Luke Austenfeld and Lorrie Syverson Sherman Lake YMCA

Y-USA is getting ready to launch a pilot program on integrated character in the near future using best practices from Ys across the nation. The Sherman Lake YMCA was the recent national recipient of a Bright Spot Award from YUSA for a culture based on character. The first segment of this breakout will focus on developing an organizational culture based on the four principles of Honesty, Caring, Respect and Responsibility. During the second half, Luke and Lorrie will share ideas and concepts related to their Eleanor Eels 2012 American Camping Association national award winning  Integrated Education Program, “Camp to Classroom” and challenge us to infuse the universal values of honesty, caring, respect, and responsibility into everything we do resulting in a safe and caring learning climate where all children thrive..

About the Presenters

Luke Austenfeld, CEO, Sherman Lake YMCA
Lorrie Syverson, Director of Camping, Education and Retreats, Sherman Lake YMCA

Leadership AM session 1 | Room 205

Everything you Need to Know about the Y-USA Training System

Presented by: Cathy Kloster & Monical Turner

This session will focus on the information needed for:

  • Y exchange registration
  • LCDC system (registration process and how to navigate)
  • Courses required for each certification level and YOUR Y’s Staff Member Certification Progress (Team Leader or
    Multi-Team/Branch Leader)
  • WANT TO BECOME A TRAINER? We will have the information you need to make that happen! Trainers are needed in the entire state of Michigan for all courses.
About the Presenters

Cathy Kloster joined YMCA of Greater Fort Wayne as the part-time Training Partner Y (TPY) Coordinator in January 2013, and became full time in January 2014. The YMCA of Greater Fort Wayne is a Tier 2 TPY, which requires that 4-5 Regional Training Events (RTEs) are held each year. She serves the Indiana Y’s located North of Indianapolis and the Western side of Michigan.

Monica Turner is also part of YUSA’s Midwest Region and has served as the Regional Training Director for the Columbus Training Partner Y (TPY) since 2012. Columbus is also a Tier 2 TPY running approximately 7-8 Regional Training Events (RTE’s) annually in Eastern Michigan, Northwest and Central Ohio. She is also the Metropolitan Training Director for the YMCA of Central Ohio.

Morning Breakout 2 11:30 am-12:20 pm

Membership AM session 2 | Room 202

Evolving Business Model for Membership to Advance Our Cause

Presented by: Cindy McDermott Vice President of Membership, YMCA of the USA

The Y Movement has a business model for membership that is decades old. Additionally, we do not emphasize membership as a significant part of our cause in our current model. This session will explore options Y-USA and local Ys are considering to stay relevant. This includes rethinking our value proposition and third-party payer opportunities.  

About the Presenter

Cindy McDermott joined YMCA of the USA as Vice President, Membership in January 2014. She leads the Y’s efforts in revitalizing membership to extend its reach, enrich engagement and increase retention. Cindy began part-time in the YMCA of Greater Hartford and spent 13 years at the YMCA of Greater Boston. She most recently served 10 years as the SVP Strategic Initiatives and Chief Operating Officer for the YMCA of Greater Providence.

Operations AM session 2 | Room 204

New Uses for Old Spaces

Presented by: Rod Grozier President & CEO, Gro

About the Presenter

Rod Grozier is the lead of Gro Development which began in 2014. Previously was the lead in the Facility Development & Design department for Daxko. Over the past 18 years, Grozier has provided development and design consultation for several hundred community/recreation project developments, including parks and recreation facilities, YMCAs, college centers and JCC’s. These projects range from $0.5 million renovation projects to $40.0 million, multi-tenant centers. His focus and heritage in the not-for-profit sector positions him with a unique skill set that he applies in both his professional and volunteer capacities.

Operations AM session 2 | Room 102

Child Abuse Prevention: Know Your Score to Protect Those in Your Care

Presented by: Britt Darwin-Looney Vice President of Youth Development Services, Praesidium

Please join the Praesidium team to learn more about your important role in child abuse prevention at your Y and how you can use Praesidium’s comprehensive resources to keep the youth in your care safe.   

About the Presenter

Britt is the Vice President of Youth Development Services at Praesidium. manages Praesidium’s youth development clients nationwide, including fitness centers, parks and recreation, resorts, camps, Boys & Girls Clubs, and YMCAs. She also conducts trainings, incident investigations, and risk assessments and serves as a youth safety advocate on the Texas Youth Camp Advisory Committee.

Volunteers AM session 2 | Room 101

How to Engage the Board in Fundraising

Presented by: David Sternberg Founding Partner, Loring, Sternberg & Associates

About the Presenter

Dave Sternberg is a fundraising professional and trainer to organizations on fundraising, board development, and organizational strength. As a Partner of Loring, Sternberg, and Associations, he provides counsel to educational foundations, social service organizations, higher education, children’s groups, membership organizations, and others. He is a member of the faculty at Indiana University’s Fund Raising School on Philanthropy and a Governance Consultant for BoardSource. 

Camp AM session 2 | Room 103

Creating a Culture of Customer Service

Presented by: Sarah Kurtz-McKinnon Founder, Kurts McKinnon Creative LLC

A culture of customer service at your camp will increase retention and build loyal fans who tell their friends about your program.  This presentation will use examples from the outside business world and apply them to the camp setting, giving participants tangible ways to significantly improve their customer service and see these results go viral.

About the Presenter

Sarah Kurtz McKinnon believes camp changes lives.  After serving as the director of Ann Arbor YMCA Camp Al-Gon-Quian from 2009-2015, Sarah started her own consulting and training business, Kurtz McKinnon Creative LLC.  She travels across the country helping camps and youth development programs improve.

Programming AM session 2 | Room 201

The 3 Must-Have Ingredients for Youth Development Leaders

Presented by: Jorge Perez Senior Vice President of Core Programs and the Y Experience, YMCA of the USA

Do you remember back in elementary school when you placed a bean in a cup and watched in amazement as it grew? Your teacher probably identified three key ingredients and their outcome: sun + soil + water = growth. The same goes for supporting the positive development of youth in our programs – also known as the “beans” in our YMCA cups. This session will reveal the three magic ingredients all youth development leaders must deliver to help youth reach their full potential and practical steps to start implementing them right now.

About the Presenter

Jorge Perez oversees Y-USA’s work to strengthen core YMCA programming and helps YMCAs deliver transformational experiences to all members and participants. His 28 years of experience in health and social development includes leadership positions at YMCAs in Dallas, Indianapolis, Cincinnati and Southwest Illinois. He also has been an active Y volunteer at the national level, serving on the Y-USA Board of Directors, guiding the Hispanic-Latino Leadership Network and instructing at the Multicultural Leadership Development Institute.

Youth Development YouTube Playlist

90 Second Crash Course

Principles of Youth Development 30 minute free course

Social Responsibility AM session 2 | Room 203

Ending Childhood Hunger in America: What Your Y Can Do to Be A Part of the Solution

Presented by: Panel

This session will focus on helping Y staff and volunteers understand the importance of and role they can play in creating a sustainable anti-hunger program at their YMCA.  Listen to YMCA anti-hunger champions share information highlighting what other YMCAs from around the state and country are doing in their communities to make a dent in this critical initiative.  Additionally, you will hear about funding opportunities and resources available that your YMCA can use to help make a difference in ending childhood hunger.  YUSA is providing funding through the Walmart Foundation in a number of different ways- come and find out how your Y can apply.

About the Presenters

Ricky Wright, Executive Director of Mystic Lake Camp (Lansing)
Jennifer Paffi, Senior Program Director, Healthy Living and Life Skills YMCA (Detroit)
Amanda Schmitz, Social Responsibility and Community Outreach Director for the Monroe Family YMCA

Staff Enrichment AM session 2 | Room 205

WHAT’S NEW with Y-USA Courses! (Updates/Changes)

Presented by: Training Partner Y Leaders

WHAT HAS CHANGED? Find out the latest updates and changes for courses offered through Y-USA. We will discuss the updates for the YMCA Swim Lesson Instructor course, the changes in the Health and Well Being area, as well as the new pre-requisite e-learning courses required for these certifications. Other course updates will be discussed if we have time!

About the Presenters

Cathy Kloster joined YMCA of Greater Fort Wayne as the part-time Training Partner Y (TPY) Coordinator in January 2013, and became full time in January 2014. The YMCA of Greater Fort Wayne is a Tier 2 TPY, which requires that 4-5 Regional Training Events (RTEs) are held each year. She serves the Indiana Y’s located North of Indianapolis and the Western side of Michigan.

Monica Turner is also part of YUSA’s Midwest Region and has served as the Regional Training Director for the Columbus Training Partner Y (TPY) since 2012. Columbus is also a Tier 2 TPY running approximately 7-8 Regional Training Events (RTE’s) annually in Eastern Michigan, Northwest and Central Ohio. She is also the Metropolitan Training Director for the YMCA of Central Ohio.

Leadership AM session 2 | Govenor's Room

Creating a Culture of Inclusion

Presented by: Gigi Woodruff Senior Leadership Development Manager, YMCA of the USA

About the Presenter

Gigi Woodruff currently serves as the Senior Leadership Development Manager for the Training and Leadership Department at the YMCA of the USA focusing her attention on executive and volunteer development initiatives. For the past eight years she served as a Leadership Consultant for the YMCA University where she consulted with YMCAs in Texas, Oklahoma, Arkansas and Louisiana to develop staff and volunteer competencies and effectiveness.

Afternoon Breakout 2:15-3:05 pm

Marketing PM session | Govenor's Room

9 Valuable Lessons for Marketing Your Y

Presented by: Jason Piasecki CEO, Revel

You will discover important tools and lessons you’ll use to leverage the powerful YMCA brand in your local community. Join an expert at digital communication as he outlines usable strategies for your YMCA.

About the Presenter

Jason is the CEO and Partner of Revel, a creative agency based in Muskegon. Revel makes an impact and get brands noticed by delivering award-winning print, web and video marketing. Jason has experience in every facet of web design and marketing for any industry under the sun. He is a recipient of the 2014 Muskegon Chamber Entrepreneur Award and a Rotary International Paul Harris Fello. He also serves as a board member for YMCA Camp Pendalouan, Muskegon Rotary Club, and the Muskegon YMCA.

Social Responsibility PM session | Room 101

The Four “Cs” of Christian Leadership

Presented by: Larry Whittlesey National Director, US Mission Network

By definition a leader is someone other people follow.  But what is leadership?  What does it look like?   What are the qualifications?  Who should assume a leadership role?
In this sessions we’ll consider 4 essential qualities that energize your leadership abilities and truly reflect the Christian heritage of the YMCA.

About the Presenter

Larry is the National Director of the US Mission Network for the YMCA. He has been a longtime pastor and community organizer in the Northwest. In his current leadership role, Larry is now working to help restore the “C” in YMCAs across the nation by leading national and regional conferences, incorporating the YMCA’s rich Christian heritage into the regular program of local Y’s, and working to train YMCA staff and leadership nationwide, including a growing representation of chaplains.

Programming PM session | Room 204

Adaptive Training

Presented by: Teri Burgess-Harmon YMCA of Greater Grand Rapids

In pursuit of our values of inclusion, and working with all abilities in the health and wellness settings, we will explore the areas of adaptive programming and helping our staff feel comfortable providing modifications and alternative exercises for those with differing abilities. Discussion format. 

About the Presenter

Teri Burgess-Brown has over 24 years of experience in the Health and Fitness industry. She has taught a variety of Group Fitness classes including 3 Les Mills International programs, the National Arthritis Foundation Aquatic classes, Spinning, Strength Training, Zumba and others. She is a pre/post natal specialist, a 200 hour registered Yoga Alliance teacher and a certified Personal Trainer. Teri is a trauma and stress release exercise therapy practitioner and loves to share her passion for health and well-being with others.

Programming PM session | Room 202

Aquatics Transformation

Presented by: Lindsay Mondick Senior Manager for Aquatics, YMCA of the USA

In the 2014–2017 strategic plan, Delivering Our Cause, YMCA of the USA (Y-USA) identified the need to upgrade the Y’s aquatic programs. This session will include information about the enhancements in: Y Lifeguarding, Water Fitness, Safety Around Water, and Swimming Lessons and share with how you can implement these upgrades in your YMCA.

About the Presenter

In her role as Senior Manager for Aquatics at YUSA, Lindsay provides subject matter expertise on aquatics programs, technical assistance, and tools. Prior to coming to YUSA in 2015, Lindsay has worked in a variety of aquatic leadership roles, including Association strategy, with the YMCA of the Greater Twin Cities and the YMCA of Central New Mexico.  

Operations PM session | Room 102

Strategies for Implementing Child Safety Practices

Presented by: Britt Darwin-Looney Vice President of Youth Development Services, Praesidium

After you have joined the Praesidium Team and learned those areas for improvement at your YMCA, learn about the next steps to take to help you assure an ever stronger Child Safety Environment at your YMCA.

About the Presenter

Britt is the Vice President of Youth Development Services at Praesidium. manages Praesidium’s youth development clients nationwide, including fitness centers, parks and recreation, resorts, camps, Boys & Girls Clubs, and YMCAs. She also conducts trainings, incident investigations, and risk assessments and serves as a youth safety advocate on the Texas Youth Camp Advisory Committee.

Camp PM session | Room 103

Leveraging Strengths: A New Approach to Positive Camp Leadership

Presented by: Sarah Kurtz-McKinnon Founder, Kurts McKinnon Creative LLC

Camp evaluations and coaching oftentimes focus on staff members’ weaknesses. We challenge a quieter counselor to perform a campfire skit, or tell a scatterbrained activity area head that she needs to get more organized. However, a much more effective approach is guiding our staff members to leverage their strengths. This workshop will show you a different approach to staff development…one where the positive results are exponential!

About the Presenter

Sarah Kurtz McKinnon believes camp changes lives.  After serving as the director of Ann Arbor YMCA Camp Al-Gon-Quian from 2009-2015, Sarah started her own consulting and training business, Kurtz McKinnon Creative LLC.  She travels across the country helping camps and youth development programs improve.

Management PM session | Room 201

Customer Service is King

Presented by: Paul Saginaw Co-Owner & Founding Partner, Zingerman’s

During this breakout, our keynote Speaker will shift his focus from growing successful happy employees to the critical aspects of quality customer service. There will be plenty of time for audience participation. If you have a question for Paul, this is your chance!

About the Presenter

Paul Saginaw and Ari Weinzweig joined forces to found Zingerman’s Delicatessen. They opened the doors on March 15, 1982. All they wanted at that time was a great corned beef sandwich and an organization with soul. The Zingerman’s Community of Businesses now has 22 partners, employs over 750 people and generates over $55 million in annual sales from ten separate businesses. Paul believes that he has been successful in spite of the fact that he has limited natural talent and abilities because he has always thought that the only real limits are those of vision.

Fundraising PM session | Room 203

The Y and the Fundraising Fitness Test

Presented by: Ryan Johnson

The Fundraising Fitness Test is a tool that utilizes gift data to measure and evaluate development programs with a set of 150+ performance metrics derived from three simple data inputs: Donor ID number, Gift Date, and Gift Amount. In this session attendees will learn how their Y can start using the Fundraising Fitness Test to plan, manage, and evaluate philanthropic efforts.

About the Presenter

In his current role as Senior Manager, Development Partnerships at YMCA of the USA, Ryan helps YMCAs increase capacity and performance in philanthropy through regional and collaborative fundraising efforts. Prior to joining Y-USA, Ryan worked as a marketing and financial development professional in higher education and non-profit youth camping.

Our Network Gatherings give conference attendees dedicated time to connect with their cohorts from across the state to discuss best practices, trends, and challenges.

Group NameLocation
AquaticsRoom 101
Branch DirectorsRoom 102
Property ManagersRoom 103
Health & WellnessRoom 201
Child Care & Education DirectorsRoom 203
Membership/Marketing DirectorsRoom 202
Youth & Teen DirectorsRoom 204
Sports DirectorsRoom 205
HR SpecialistsBoardroom 1
CEOsEast Central Banquet
Resident Camp DirectorsGovenor's Room
Information TechnologyNortheast Banquet
FinanceNorthwest Banquet
Fundraising & DevelopmentBoardroom 2
VolunteersWest Central Banquet